"Brand history of Dove"

Dove is an American bath and body care cosmetics company that was started in 1955. Unilever now controls the company, which sells soaps, moisturisers, and deodorants all over the world, making it one of the most popular budget cosmetics brands.

Dove tried to stand out in the personal care business rather than blend in. Dove Beauty Bar was the first Dove-branded foray into the soap market, produced by Lever Brothers in 1957. Dove's soap advertising made similar attempts to set themselves apart, claiming that Dove soap was "much better for your skin" than regular soap due to its mildness.

Dove soap was developed during World War II as a consequence of product development research into ways to treat burn victims, and it was initially introduced as a moisturising soap in the 1950s by Unilever in the United States. As early as 1957, the plain Dove soap bar was marketed as a "beauty bar" for ladies, claiming that regular soaps would dry out their skin while bathing, whereas the Dove bar would not. The Dove brand was entirely focused on market uniqueness and female consumer targeting from that point forward.

During the 1960s, Dove grew into several foreign nations while also refining its advertising methods. In response to the current scenario, Dove launched ads that empowered women. In the 1960s, a new wave of feminism swept the United States, with women showing a renewed eagerness to work. Dove's inaugural "Real Women" tagline was featured in a series of ads with phoney hidden-camera testimonials from professional women promoting Dove products.

In the 1990s, Dove increased its product portfolio and global product roll-out to over 80 countries. Dove's Real Beauty Campaign began in 2004 with the goal of reinforcing the brand's ethos of valuing the natural body. They were one of the first international organisations to embrace body positivity and put self-care and self-love ahead of society standards.

Dove made it obvious right away that it was dedicated to providing high-quality items to its customers. Dove continuously expanded their personal care line, adding new items one by one. Dove currently sells antiperspirant/deodorant, as well as skin care and bathing goods.

Doves have long been associated with grace and kindness. This is evident in the brand's logotype, which features a calligraphic design and a tiny italic. They also convey the impression that the company cares about its products and customers. Since its inception in the 1950s, the brand has evolved four times, with several logo interpretations created for the company's growing personal care sectors.